FARFETCH Unveils It’s 2026 Holiday Campaign.
London, UK – 15th October 2026. Dual Vision of Partywear and Gifting, Captured by Marili Andre and Sharna Osborne.
FARFETCH welcomes in the festive season with a new vision of luxury. A distinctive, creative perspective from photographers Marili Andrea and Sharna Osborne.
Bringing together statement party wear, considered gifting and destination dressing, the campaign presents a contemporary interpretation of holiday style shaped by individuality, discovery and dressing for the moment.
This is a seasonal campaign that captures and spotlights women’s and mens’s curated edits as they serve inspiration for festive party wear, luxury gifting and holiday getaways.
For the global fashion platform, the festive wardrobe is more than an exercise to explore personal expression.
Think timeless designs, exceptional accessories, collectible pieces and playful silhouettes.
Two Perspectives on Modern Luxury
At the heart of the campaign, there is the interplay between two photographic approaches.
Marili Andre is recognised for a dynamic and elevated style of portrait that embraces movement and an authentic human connection.
Sharna Osborne brings in a more unconventional, multi-format visual – introducing a playful element to the energy of the campaign.
Together, they offer complimentary interpretations of the festive season.
FARFETCH’s campaign celebrates the freedom to move between moods and occasions.
Resulting in a seasonal proposition that balances polished glamour with a sense of individuality and creative imperfection.
Statement Partywear: Dressing For The Season
The party wear edit embraces the expressive possibilities of evening dressings and bringing together bold silhouettes, distinctive designs and statement-making pieces.
Dolce&Gabbana.
Ferragamo.
Balmain.
Featured amongst the labels that are highlighted for their dramatic approach to occasion wear.
16Arlington and Valentino Garavani offer further inspiration for festive looks – with a contemporary edge.
You’ll find versatility within a modern wardrobe. A striking dress or an unexpected accessory.
For the fashion-conscious dresser, the season becomes an invitation to experiment with textures and personality.
The Art of Luxury Gifting
Beyond party wear, FARFETCH’s 2026 Holiday Campaign places considered gifting at the centre of its seasonal edit.
The selection spans through smaller luxuries and exceptional gifts such as:
- Playful Gifts.
- Fine Jewellery.
- Watches.
- Pre-Owned Finds.
Accessories are an essential and remain part of the language of luxury gifting. Prada loafers offer recognisable expression.
Maison Margiela’s Tabi footwear continues to occupy its distinctive place in fashion’s more directional vocabulary.
Within this edit, you’ll also see that attention has been brought to pre-owned discoveries including pieces from Hermes and Chanel.
Adding and introducing a new dimension to festive shopping, where rarity, design and heritage offer an appeal of finding something unexpected yet just as meaningful as a new-season purchase.
An Elevated Festive Experience – The FARFETCH BOX
Completing the campaign, we have the redesigned FARFETCH box.
The FARFETCH box offers an ultimate finishing touch and elevates your gifting and shopping experience.
Items that are delivered using FARFETCH FIRST (a premium next-day delivery service) will receive their updated packaging experience.
Making your unboxing and gifting, even more special.
FARFETCH FIRST is a premium next-day delivery service across Europe.
The emphasis on presentation reinforces the important part of luxury retail. Extending beyond the product itself and transforming the overall experience of shopping.
From the anticipation of discovering carefully selected pieces to the moment it’s unwrapped – the surroundings of a purchase can contribute to the occasion and make it extra special.
FARFETCH SAYS
Doralice Belli, Senior Head of Commercial Go-to-Market at FARFETCH, Said: “The Holiday campaign captures the true spirit of FARFETCH: a celebration of individuality and choice.“
“Our edits bring together small luxuries, rare collector pieces timeless gifts and unexpected finds, alongside outfits for every kind of celebration or holiday escape, reflecting the different ways our customers celebrate around the world.“
“It’s the campaign we have the most fun with because it allows us to play with different styles and showcase what we do best, bringing together an extraordinary breadth of luxury fashion so our customers can make the season their own.“
The 2026 Holiday Campaign and its curated edits are available globally through FARFETCH.com.
CosmoLuxe Magazine is a leading luxury beauty, fashion, lifestyle and travel digital magazine.
Information and Images Credit: Courtesy of FARFETCH.
Photographers: Marili Andre and Sharna Osborne.
